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How To Use Keyword Match Types To Boost Your Google AdWords Campaigns

How To Use Keyword Match Types To Boost Your Google AdWords Campaigns

Video Transcript

Sarah designs heads and sells them on the Sarah's hat shop online store her AdWords campaigns are bringing people to her site but she wants to do a better job of attracting customers who actually make purchases Sarah decides to use keyword match types to more closely control who's likely to see your ads and helper user budget more effectively with match types sarah can decide just how closely someone searched her needs to match your keyword before they're shown one of her ads by default every keyword is broad match this means that Sarah's ads can show for online searches that match your keywords but they also show for searches that are closely related to her keywords like synonyms or common misspellings and longer phrases that contain her key words when Sarah first started out she wanted her ads to reach as many people as possible who might be interested in her hats she used the broad match type for her keywords so that her ads could show for the widest possible audience because your keywords like women's hats and sun hats were broad match Sarah's add showed when people search for those exact terms and they also showed when people search with phrases like bye ladies hats and summer hands with the phrase match option Sarah can be a little more specific about who will see your ads phrase match is like broad match except that it doesn't include synonyms or search terms that contain words in the middle of your keyword phrase when Sarah creates a new line of yellow Hat's she decides she wants to get more targeted with their keywords by using the phrase match keyword yellow hat she can reach customers who search for yellow hats and also for phrases like where to buy yellow hats and stylish yellow heads but since phrase match doesn't allow for synonyms or additional words that break up the keyword her ads won't show on searches for Gold hats or yellow and foreheads the exact match option is much more selective with exact match a person search term must match your keyword almost exactly for your ad to show on the search results page after using AdWords for a few months sarah has collected enough data in her account to determine which of your keywords are leading to the most sales she looks at the AdWords search terms report for these keywords to see the actual search terms that people used she identifies the search terms that lead to the most clicks and sales and she adds them to her keyword list as exact match this way she's able to increase the chances that her ads will show to someone likely to make a purchase she continues to use broad match for some of her other keywords however to make sure she's still reaching a broad range of potential customers negative keywords ensure that your ads won't show to anyone searching for a certain phrase Sarah doesn't so baseball hats so she added the word baseball as a negative keyword to all of her campaigns this way Sarah make sure that she won't be paying for ad clicks from people who are looking for a product she doesn't self using the right keyword matching options is an important way to ensure you're reaching the right audience which can lead to more sales and a better return on your AdWords investment for more ideas about how to make your business more successful with adwords visit the AdWords Help Center [Music]

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Posted in Business Blog.